SPOS Partner MTI wins POPAI award

23rd May 2008

SPOS is the distributor in Australia and NZ for MTI - the pioneers in interactive retail merchandising solutions. MTI has recently been awarded the POPAI "Digital Signage Network Display of the Year," and the Digital Signage Group's "DIGI Award" for best interactive/tracking retail application, for their groundbreaking work with Verizon Wireless.

The POPAI (Point of Purchase Advertising International) "Digital Signage Network Display of the Year award, was awarded to MTI and Verizon Wirelessat their Outstanding Merchandising Achievement  gala  on March 18 at GlobalShop 2008 in Chicago. POPAI's Outstanding Merchandising Achievement awards contest is retail marketing's largest and longest running awards contest. The awards competition recognizes the most innovative and effective marketing at-retail, and defines the benchmarks for marketing excellence, at-retail creativity, design and engineering.

The award-winning submission was Verizon Wireless' "Interactive PDA wall", designed to display and demonstrate Verizon Wireless smart phones in an interactive environment that provides live product demonstration and video based simulated ownership experiences for each product.  The display utilizes MTI's Freedom™ to provide loss-prevention and power for the live handsets, and Intuition Lift™, MTI's pioneering SKU Activated digital signage solution.

The judges were impressed not only with the design which was created by Gruskin Group and the execution of the display, but also with its interface to Intuition BackOffice™ which delivers near real-time, measurable analytics to Verizon Wireless. 

This is the second win for the Verizon Wireless-MTI partnership.  The interactive PDA wall was awarded the "DIGI," which honors excellence in the digital signage industry at the Digital Signage Expo in February of this year. 

"We're lucky to have partners like Verizon Wireless who are committed to setting new standards for retail customer experiences" said Jason Goldberg, VP of Marketing at MTI. 

"We congratulate MTI for this industry recognition" said John Colaiuti, Verizon Wireless Vice President of National Distribution.  "At Verizon Wireless, we lead the wireless industry in customer loyalty and we are committed to providing a unique and engaging shopping environment, as well as an outstanding overall customer experience. This award-winning design helps us deliver on that promise"